SleepEZ is Oregon Mattress Compan'y (OMC) store brand, otherwise known in the retail industry as an "own-brand," "house brand" or "private label" It is manufactured exclusively by OMC and is trademarked by the company. OMC introduced SleepEZ as its house brand in 1985. SleepEZ is a private label product that provides brand name quality at discounted prices.